Team USA, France, and Ukraine: The Fashion Brands Behind Their 2026 Winter Olympic Kits - all the latest news today – 112.ua
The 2026 Winter Olympic Games
According to Novyny.live: From February 6 to 22, 2026, Milan and Cortina will host the Winter Olympics, where national teams will showcase their athletic apparel from major fashion brands. The uniforms athletes wear serve as a powerful statement, reflecting national pride while also incorporating contemporary style and design trends. The opening ceremony, in particular, has become a global runway for these high-profile collaborations.
Official Team Apparel Partners
Team USA will continue its long-standing partnership with Ralph Lauren, which has designed its uniforms since 2008. The French team will be outfitted by Le Coq Sportif, while the host nation, Italy, will wear kits from EA7 Emporio Armani. Team Great Britain has selected the global sportswear giant Adidas, and Japan's athletes will compete in gear from the renowned footwear and apparel maker Asics.
- Norway - sweaters by Dale of Norway
- Spain - uniforms by Joma
- Australia - apparel by Sportscraft and XTM Performance
- Ukraine - uniforms by the Polish brand 4F
These partnerships go beyond mere clothing supply, helping to forge a cohesive and memorable identity for each national delegation—a key visual element of the Games. The 2026 Olympics will be as much a celebration of global sport as it is a significant moment for fashion and style on the world stage.
The Milan-Cortina Games will once again highlight the deep connection between elite athletics and high fashion, demonstrating how team uniforms can powerfully express national character. This global exposure also provides a major platform for the involved brands, as each team aims to present its unique aesthetic, potentially shaping future collaborations between the sporting and fashion industries.
